RESEARCH & ANALYTICS
We have in field-level market research expertise where we deploy cutting edge qualitative and quantitative research techniques to help our clients gain deep operational and strategic insight into the market they seek to serve with their solutions. Our focus is on demand validation, market assessment, behaviorial analysis, and business analytics
DESIGN THINKING AN INNOVATIONS
We have design thinking expertise to help our clients to prototype and test digital finance solutions that serves the mass market using human-centered design techniques. Our design thinking team consists of professionals with deep expertise in quantitative and qualitative research, product design, digital technologies, and project management. We place empathy at the center of our engagement with prospective end-users to identify their pain points, needs and aspirations to ideate, prototype and test market solutions.
We have vast experience and expertise in advocating and providing technical assistance to governments to design national policies and strategy documents, develop and implement financial and social impact programmes, as well as monitor and evaluate the effectiveness and efficiency of these programmes that advances financial inclusion of the mass market. Our focus areas are digital identity, digital finance, consumer protection, digital risk and fraud.
DIGITAL TECHNOLOGIES & CHANNELS
Drawing on the technical expertise of our members, we work with financial service providers across board to build and expand their capacity in electronic and mobile-based financial solutions to serve the mass market. We support our clients to innovate their product delivery channels, develop User Interface (UI), design User experience (UX), implement agent banking, build and manage agent network
MARKETING & COMMUNICATION
We have a deep understanding of the different cultural dynamics that exists in major markets across Africa through our extensive first-hand experience. Drawing on our membership, which is made up of industry experts across Africa, we are able to offer our clients - financial service providers who seek to enter new markets in Africa with research-informed advisory services on branding, corporate communications, product marketing, and customer service.
We provide tailored in-house training to staff of financial service providers to help them build their capacity to be effective and efficient in their operations to enhance customer experience and profitability. Our trainings are on design thinking, market research, agent network management, operations management, digital transformation, risk analysis and management, credit administration, portfolio management, customer service and consumer protection, marketing and communication, and treasury management
MARKET ENTRY STRATEGIES
We have a deep understanding of the regulatory regime and market nuances of the African market. We draw on this to support organisations with mass market solutions that enhance financial inclusion to enter and navigate the dynamics of new markets.